September, when the children go back to school and the autumn winds bring with them the phone calls from the various newspapers, hotels, magazines etc in the hope that you might advertise with them. Every September is the same, no sooner has it started but the phonecalls begin.
This blog is about HOW (as a music teacher) I was asked to take an advert.
A local newspaper rang me and said they were doing a ‘thing‘ on music teachers, ‘a ‘thing” !! says I bewildered at the voice on the other end of the line. I honestly couldn’t believe that this was the extent of her vocabulary to entice me to advertise. They weren’t doing a feature on a particular teacher and their techniques, or a feature on the exam structure that is in place for students of music. In fact they weren’t even doing a profile on a music student who had successfully completed their studies but they were doing a ‘thing‘! Of course translated into simple English this means ‘we have spaces left to fill in our paper with adverts do you want one?’.
There was me thinking that the print media were having a hard enough job as it is competing in this ‘online world’ that we live in. It appears not if they can put someone on the phone to attract advertising this way. Obviously, I didn’t take out an advert nor would I, either for my teaching or my performing. To discover why print media doesn’t work for me can actually be found in this blog written very recently by Creative Invites.
Funnily enough, Creative Invites is also Donegal based but I didn’t ask her which newspaper contacted her!